Men sleep. Women sleep. And there the similarities doze off. The way we sleep is a whole wake-up call of differences, pillow counts to pajamas, bedtimes to bed making, who’s wearing nothing at all and who’s wearing something on their feet.
Sleep together, sleep apart. Sleep well.
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The underlying factor in all of the most viral content is the story. When done right, technology enhances the story, it doesnât replace it. Wharton’s Jonah Berger shares his thought on creating contagious content.