Play Frisbee with a dog-like cat in this dual-screen HTML5 experience. While looking for a way to promote our mobile-centric telecommunications brand in a new and different way, we turned to an unlikely source—dogs.
Pepsi Max: Augmented Reality Bus Shelter Ad
Very cool. A interested take on blending digital with physical while standing around waiting for a bus. Something to do other than read CNN, check social feeds, and email while standing around.
Very cool. A interested take on blending digital with physical while standing around waiting for a bus. Something to do other than read emails (that you’ve probably read 10 times already).
Kevin R Foote published and article on WordPress.
Except for being potentially distracting for engrossed drivers, the platform provides a heightened awareness and a benefit beyond anything of the sort before. I’m highlighting it, because of the obvious power in connecting the physical and virtual.
Pushing the boundaries of the overlap of our physical and digital lives? Check!
Clearly, it is popular because of its utilitarian value – but what I find fascinating is how it resonates emotionally with its users. This is one that Robert Scoble would rather die than live without (article in readwrite.com). There is something going on here that is much more than value as a real-time traffic advisor, navigator, and map – Waze plays to human psychology, behavior, and basic desires.
If we “map” Waze against some fundamental desires the picture becomes clearer:
- We want to be in control | Waze empowers its users
- We want to win, we want recognition | It utilizes gamification and rewards participation
- We strive to understand the complex | It cleverly distills multiple layers of information in a manner similar to how we naturally view our environment
- We want to play | Waze is fun!
Think about this the next time you find yourself emotionally attached to an app.
Now get out there, become a Wazer! But keep your eyes on the road, please.
Men sleep. Women sleep. And there the similarities doze off. The way we sleep is a whole wake-up call of differences, pillow counts to pajamas, bedtimes to bed making, who’s wearing nothing at all and who’s wearing something on their feet.
Sleep together, sleep apart. Sleep well.